About Customers

For most businesses – especially small businesses – customers are what count. Who is a customer? A customer is anyone you think should visit your website to find information about your products or services. That probably doesn’t equate to ‘every Web user on the planet’ – rather, the people who might need what your business offers, in proximity to the locations where you go about your business.

The key to attracting customers with a web presence is making sure they can find your website easily and quickly, and then provide the customer with the right information that leads them to contact you.

Before we meet, it will help to consider three questions concerning your website’s goals:

Who is your target customer? Be very specific. Imagine what type of information this customer would want to discover.
Why should that customer care about visiting your specific website? What’s in it for him (or her) that makes your business stand out?
What will you place on your website? Possibilities:

Business Name/Contact name
Location/map
Business Hours
Phone/email
Licensing numbers & certifications
Descriptions of your products or services
Photos or imagery
Payment options
Customer testimonials or samples
Recent news about your business
Press releases & coverage

When making a list of the information, identify its sources as well. You may also want to note what information will likely to need to be changed over time.

My part is helping determine where and how it makes sense to promote your information through your website.

When is the time? Now!

Let me help you get your business on the web. info@JenCurran.com

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